Adult dogs, every size
There are many more walks in them.
A soft chew, once a day, for the hips and knees that carry your dog to the door every single time you reach for the lead.
Start the daily chew · €34,99
300g · Chicken flavour
Why a chew
Helping them stay
the dog they are.
Ten seconds at dinner, once a day. That is the whole of it.
Feeding the joints that carry them
Cartilage is not permanent. The body rebuilds it out of whatever it is given, every day, for as long as your dog keeps moving. This is that supply, handed over at dinner.
Sized to your dog, not to an average
A spaniel and a great dane do not carry the same weight, so they should not get the same serving. Four weight bands, one to four chews a day.
Gone before they notice
Soft enough to break, tuck into dinner, or hand over as a treat. No pill down the throat at seven in the morning. No powder left sitting in the bowl.
Where this started
It started with one dog.
Not a lab, not a boardroom. One dog, and one owner who started paying attention slightly earlier than most people do.
- ✓Six actives, each one doing a different job, so the whole joint is supported instead of one part of it.
- ✓Every milligram printed, so you always know exactly what you just gave them.
- ✓Serving by body weight, because a four kilo dog is not a small forty kilo dog.
An ordinary Tuesday
Nothing looks wrong yet
Your dog jumps off the couch without thinking about it. Takes the stairs two at a time. Still beats you to the door every time you so much as look at the lead.
That is the part nobody photographs. The ordinary Tuesday where everything works, and you assume it always will.
Underneath it, the hips and knees are doing quiet work. Every step of every walk, every landing off the sofa, carried by a thin layer of cartilage the body has to keep rebuilding out of whatever it is given to eat.
We are not asking you to worry about them. We are asking you to notice that the good days are the ones worth looking after.
What is in it
Six things
in the tub.
Here is what
each one does.
Glucosamine
The raw material a body uses to build cartilage. It cannot make it out of nothing, and what it does make it from arrives in the bowl.
Chondroitin sulfate
Part of cartilage itself. It helps that layer hold water, and holding water is what lets it soften a landing off the back step.
Deep sea fish oil
The omega 3 part. It supports a normal inflammatory response, which is a long way of saying it helps the joint stay comfortable doing ordinary things.
MSM
Sulfur. Connective tissue and collagen are built out of it. Quiet, structural, and nobody ever puts it on the front of the tub.
Vitamin C
Contributes to normal collagen synthesis. Collagen is the scaffolding that everything else in there is sitting on.
Vitamin E
Antioxidant support, defending cells against the ordinary wear of a body that spends all day moving.
Things you notice
The things you
notice, then talk
yourself out of.
The pause before standing
You have seen it. They lift their head, get halfway up, and there is a beat before the rest of them follows. You told yourself they were just comfortable. Maybe they were.
Looking up at the sofa
They used to be on it before you had finished sitting down. Now they stand in front of it and look up first, like they are doing a small piece of maths. Dogs do that maths before impact.
One step at a time
The stairs used to be two at a time, always ahead of you, always waiting at the top. If they take them one at a time now, something has changed, even if nothing hurts yet.
Stiff for the first minute
The first few steps after a nap tell you more than the whole walk that follows. If they loosen up as they go, that is worth saying out loud to your vet.
The ball stays where it lands
You threw it. They watched it land. It is easy to read that as getting older, or being in a mood. Sometimes it is a movement they would rather not repeat.
Behind you now
They used to pull. You used to be the one slowing them down. If you are the one waiting at the corner these days, they have been pacing themselves for a while.
One thing first. If any of this sounds like your dog, see a vet before you buy anything, including this. A daily chew is support, not treatment, and it is no substitute for someone putting their hands on your dog.
Getting started
One chew a day, for as long as it suits you.
Subscribe if you would rather never think about it again. Order once if you would rather see how they take to it first. Both are right here, at the price you can see.
✓You choose it, we never add it
A one time order stays a one time order. We will not slip a subscription into your basket and hope you miss it.
✓An email before every charge
You hear from us before we take money, not after. No quiet Tuesday morning surprise.
✓One click and it stops
No phone call, no chat window, no discount waved at you on the way out. One click, from your account.
✓Never a gap in the routine
Timed to your dog's weight band, so the next tub lands before the last one runs out.
For your dog: a day, so a tub lasts about days .
A single tub at €34,99. No subscription is added and nothing renews.
Questions
The ones people actually ask.
We tried a joint chew before and it did nothing.
That is worth taking seriously, and we are not going to tell you the last one was rubbish. What we will say is that most labels never tell you the dose, so there was no way for you to know what your dog actually got. Ours prints every milligram. Hold it next to the old tub and judge for yourself.
How long before I see something?
We are not going to hand you a number we cannot back up. Joints respond to daily supply over time, not to a first dose, and every dog ages at its own pace. Give it a full tub, and watch the small things: the stairs, the sofa, the first minute after a nap.
Does any of this actually work?
The research on glucosamine and chondroitin in dogs is mixed, and it would be dishonest of us to pretend otherwise. Some studies show a benefit, others show very little. That is exactly why every active and every milligram is on the label. You are judging a formula, not a promise.
My dog is fussy, or has almost no teeth left.
The chew is soft. Break it up, tuck it into dinner, or hand it over like a treat. Serving is by weight, so a small dog gets one small chew rather than a fragment of something built for a labrador.
Will I end up on a subscription without noticing?
No. A one time order stays a one time order. If you do subscribe, an email lands before every charge and one click from your account stops it. No phone call, no chat window, no discount waved at you on the way out.
How much does my dog get?
Four bands. Up to 4.5 kg is one chew a day, 5 to 17 kg is two, 18 to 35 kg is three, 36 kg and up is four. Adult dogs only. If your dog is pregnant, nursing, recovering from surgery or on medication, talk to your vet before starting anything new.